GIMAC 17 special focus
- AI and Business
- Digital Transformation
- Cross-cultural Marketing
- Social Media
- Women Entrepreneurship
- Home-based Businesses
- Ethics and Crises
17th Edition · Hybrid Format
The Global Islamic Marketing Conference
Where Islamic values meet contemporary marketing. For academics, practitioners, and policymakers shaping the halal economy and ethical business worldwide.
27 – 28 October 2026 · Asia Beach Resort & Spa · Alanya, Turkey
Submission window closes
20 September 2026
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Trusted by & indexed in
Tracks & special topics
Where Islamic values shape the modern economy
GIMAC 17 puts a special spotlight on AI, digital transformation, and women-led entrepreneurship — alongside the established tracks of Islamic marketing, finance, and comparative studies.
Islamic Marketing & Business
- Marketing Strategies
- Consumer Behavior
- International Marketing
- Media & Branding
- Muslim Consumers
- Islamic Business Ethics
- Islamic HR, Management & Leadership
- Islamic & Social Entrepreneurship
- Emerging Islamic Markets
- Social Innovation
- Islamic Economics & Business Education
- Research Methods by Muslim Scholars
- Social Responsibility
- Halal Market
- Islamic Hospitality, Tourism & Logistics
Islamic Marketing & Business
- Marketing Strategies
- Consumer Behavior
- International Marketing
- Media & Branding
- Muslim Consumers
- Islamic Business Ethics
- Islamic HR, Management & Leadership
- Islamic & Social Entrepreneurship
- Emerging Islamic Markets
- Social Innovation
- Islamic Economics & Business Education
- Research Methods by Muslim Scholars
- Social Responsibility
- Halal Market
- Islamic Hospitality, Tourism & Logistics
Comparative Studies
- Christian Business Studies
- Vegetarian Consumer & Market Studies
- Ethnic Consumer & Market Studies
- Green & Environmental Marketing
- Interfaith Dialogue
- Asian Islamic Studies
Comparative Studies
- Christian Business Studies
- Vegetarian Consumer & Market Studies
- Ethnic Consumer & Market Studies
- Green & Environmental Marketing
- Interfaith Dialogue
- Asian Islamic Studies
Islamic Finance & Banking
- Stock Exchanges, Investments & Finance
- Fintech, Cryptocurrencies & Blockchain
- Accounting, Zakat, Waqf
- Insurance & Takaful
- Islamic Law & Marketing Practices
- Trade with Islamic Markets
- Digital Content & Communications
- Islamic Fashion & Clothing
- Pharmaceuticals, Cosmetics & Toiletries
- Traditional & Herbal Medicines
Islamic Finance & Banking
- Stock Exchanges, Investments & Finance
- Fintech, Cryptocurrencies & Blockchain
- Accounting, Zakat, Waqf
- Insurance & Takaful
- Islamic Law & Marketing Practices
- Trade with Islamic Markets
- Digital Content & Communications
- Islamic Fashion & Clothing
- Pharmaceuticals, Cosmetics & Toiletries
- Traditional & Herbal Medicines
Researching any of these topics? Submit your abstract.
Key dates
Plan your submission
- 01 Paper submission deadline20 September 2026
- 02 Early bird registration (–30%)1 October 2026
- 03 Fees payment deadline15 October 2026
- 04 Conference27–28 October 2026
Participation fees
Two formats. Two price tiers.
Hybrid: in-person at Asia Beach Resort or live online.
Students
- in person
- $200
- online
- $150
Other participants
- in person
- $300
- online
- $150
Save 30% with early bird registration before 1 October 2026.
Register & Pay via PayPalAttending in person? Venue & Travel
A 15-year global community
From Dubai 2011 to Alanya 2026
Sixteen prior editions across the Gulf, North Africa, the Levant, Türkiye, the Caucasus, and Southeast Asia.
- 16
- Editions
- 7
- Countries
- 15+
- Years
Organizing committee
Chaired by leading scholars across 12+ countries
GIMAC is curated by senior academics in Islamic marketing, halal economy, and ethical business — backed by IIMA and partner universities.
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Conference Chair
Prof. Baker Ahmad Alserhan
Princess Sumaya University
Jordan
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Regional Director
Dr. Ali Hilal AlBagoum
Intl. Islamic Marketing Association
Jordan
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Marketing Chair
Dr. Roudaina Houjeir
Higher Colleges of Technology
U.A.E.
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Scientific Chair
Prof. Daphne Halkias
Ecole des Ponts Business School
Greece
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Chair, Caucasus Region
Prof. Tornike Khoshtaria
North Umbria University
Qatar
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Chair, Türkiye
Dr. Mehmet Özer Demir
Alanya Alaaddin Keykubat University
Türkiye
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Chair, Türkiye
Dr. Mehmet Bayirli
Alanya Alaaddin Keykubat University
Türkiye
+ 21 more committee members across 12+ countries
Meet the full committeeFrom the Blog
Latest Research & Insights
Perspectives on Islamic marketing, halal economy, and ethical business — curated for academics and practitioners.
- Research 8 min
The Muslim Gen Z Consumer: Faith, Identity & Digital Commerce
Born into a connected world, Muslim Gen Z consumers are rewriting the rules of brand loyalty — and they expect far more than a halal certificate to earn their trust.
- Research 12 min
The Halal Economy in 2026: Size, Trends & Growth Corridors
The global halal market has surpassed $3.2 trillion. We examine the sectors driving growth, the markets that matter most, and what the numbers mean for academics and practitioners alike.
- Marketing 7 min
What Islamic Marketing Really Means — And Why It Gets Misunderstood
Islamic marketing is not a checklist of prohibitions. It is a comprehensive values framework that reshapes how brands build trust, communicate authenticity, and serve communities.
- Technology 9 min
AI, Algorithms & Adab: Navigating Ethical AI in Islamic Business
As artificial intelligence reshapes commerce, Muslim scholars and business leaders face urgent questions about algorithmic fairness, data stewardship, and the boundaries of permissible automation.
- Research 6 min
Sixteen Editions of GIMAC: What the Research Archive Tells Us
A retrospective analysis of sixteen years of conference proceedings reveals the intellectual arc of Islamic marketing scholarship — what it has resolved, what it has opened, and where the field is heading.
- Entrepreneurship 8 min
Women-Led Ventures in the Halal Space: From Modest Fashion to FinTech
Muslim women entrepreneurs are reshaping industries from modest fashion to financial technology, building businesses that are simultaneously values-driven, globally scalable, and culturally rooted.
- Marketing 7 min
Halal Tourism in 2026: How the Travel Industry Is Finally Adapting
Muslim travellers represent a $220 billion market. Hotels, airlines, and destinations are reshaping their offerings — and the most successful are going beyond prayer mats and halal menus.
What attendees say
Voices from the GIMAC community
Research from past GIMAC editions published across 15+ peer-reviewed outlets. Publications
Who can submit a paper?
GIMAC 17 welcomes submissions from academics, PhD candidates, practitioners, and policymakers working in Islamic marketing, halal economy, Islamic finance, ethical business, and related fields. Co-authored papers are accepted.
Can I submit in Arabic?
Yes. GIMAC 17 accepts full papers and extended abstracts in both English and Arabic. The review process for Arabic-language submissions is handled by Arabic-speaking members of the scientific committee.
What happens after my paper is accepted?
Accepted papers are invited for presentation at the conference. Strong papers are then recommended by the scientific committee for submission to one of eight partner publication outlets, including Springer and Emerald indexed journals.
Is online attendance available?
Yes. GIMAC 17 is a hybrid event. Online participants receive a live-stream link and access to the virtual Q&A room. The online registration fee is $150 for all categories.
What is the early bird discount?
Registrations completed before 1 October 2026 receive a 30% discount on the standard fee. Fees can be paid via PayPal. A confirmation email is sent after payment is verified.
Where exactly is the venue?
The conference takes place at Asia Beach Resort & Spa on Cleopatra Beach, Alanya, Türkiye. The nearest airport is Gazipaşa–Alanya (GZP), approximately 45 minutes away by transfer.
Ready to contribute to the next edition?
Email your paper to the conference chair, or reach out on WhatsApp for fast questions.